The interior of a restaurant or cafe is primarily a marketing tool, so few people are ready to go to the other end of the city to a restaurant or cafe just for the sake of good food.
Nowadays, restaurants and cafes are unlikely to be able to surprise a modern person only with their food and excellent service. Everyone understands that such public places are visited not only for the sake of replenishing the stomach, but more in order to plunge into a different atmosphere, feel comfort, relax and get aesthetic pleasure from the uniqueness and peculiar beauty of the institution.
The interior of a restaurant or cafe is primarily a marketing tool, so few people are ready to go to the other end of the city to a restaurant or cafe just for the sake of good food and service, but more readily go for the sake of the atmosphere of the interior and the mood that the institution sets. Therefore, how correctly and harmoniously the owner will be able to arrange his establishment depends on whether the visitor will return again.
When designing the interior of any establishment, it is really important to find harmony between appearance and functionality. To create a unique interior design, you will need to consider many factors and pay attention to the smallest details.
First of all, the design of the premises should correspond to the concept of the establishment and the specifics of the menu assortment. Since the restaurant has specific kitchen, we do not expect to see a classic interior.
When creating a thoughtful and comfortable interior, you should study the target audience and the contingent of visitors. For bistros and fast foods, bright durable furniture without unnecessary decor is suitable, and the interior is embodied in the corporate style and colors. These establishments are designed for a large flow of people: ” quickly ate – quickly left.”
A completely different approach is required to design a cafe. As a rule, cafes are created for some theme, and everything in it corresponds to the chosen theme: from the general color scheme to the door handles. Customers are always impressed by the special details in the room: dim light, interesting decor, a cozy corner by the window.
Restaurants, as a rule, are visited at lunchtime or in the evening, as they mostly come to spend an interesting evening, relax, or for business meetings. Accordingly, a harmonious and holistic interior is the first impression. Therefore, it is important to create a soft and unobtrusive interior that would satisfy both conservative people of a respectful age and creative youth or a pragmatic business class.
The design of the restaurants is as diverse as the number of different national dishes. Despite the fact that the fashion for styles of restaurant decoration periodically changes, one thing remains the same: the interior should make you want to come back here again. Plus, interior design will help you stand out. For example, an ordinary coffee shop or pizzeria does not always manage to make itself felt thanks to only one kitchen, since the number of dishes they have is limited.
The interior of the pizzeria will be logical to design in the Italian style, but the design of a Japanese restaurant or a sushi bar is best developed based on the canons of the oriental style. It is extremely important to take into account the target audience of the establishment, since the interior of fast food restaurants and the design of elite establishments of national food have different conceptual foundations. In general, the design of the establishment should emphasize the features of the proposed menu.
Do not forget that in the interior design of a cafeteria or restaurant, it is important to think over ventilation and lighting systems. One light source will not be enough in the room, since the tables for visitors and the bar require different levels of illumination. In this case, one should take into account the number and size of windows in the room, and the operating mode of the institution. Since the design of establishments that work at night, there are increased requirements for lighting.
Another important component affecting the design of cafes and restaurants is space zoning. It is important to correctly emphasize the impressiveness of the bar counter, highlight the summer terrace and create an atmosphere of relaxation and comfort at every table, which is available only to professional designers.
Design and its stages
The design of catering establishments can be divided into several stages:
Preparatory. Collection of all the necessary parameters: initial design data, inspection of the premises, if necessary – examination of premises for compliance with the requirements of catering establishments, setting tasks (average bill, planned number of clients, etc.)
Planning. It is the first stage of the design project, it includes a deeper study of the features of the object, taking measurements, preliminary zoning of the premises, and the development of an architectural and planning solution. At the planning stage, the customer receives information on the number of seats, the number of furniture and how much space it will take, information on the main routes of movement of customers and staff, as well as how to separate these flows, where there will be doors, arches, a bar and other elements.
Style. At this stage, the type of institution, its style, and color scheme are determined. The solution is displayed in a volumetric-spatial sketch (computer 3-d model or freehand drawing), the main task of the image